Looks like the FDA may start cracking down on the drug ads you see on TV. You know the ones, the ads with the great visuals of people running around looking healthy, energetic and playful.Actually, these visuals are SO captivating that most people overlook the audio track describing the nasty side effects that often accompany these drugs. This has the FDA worried.
Not a big surprise though.
Marketers know that captivating visuals are a really good way of getting their point across. This works because most people are quite adept at processing visual information, but are not very good at processing both visual and complicated auditory information at the same time.
By showing pictures of people enjoying the supposed benefits of taking these drugs, it's easy for people to miss the message about the significant risks. They simply don't hear it. And that's because the ads lead with the visuals, the audio is merely complimentary.
This is an interesting technique that you should put to good use, not to mislead, of course, but to communicate more effectively.
We should always remember that people aren't very skilled at processing complicated visuals AND audio at the same time. Instead, choose one and lead with that.
This means that your powerpoint slides should be simple and powerful so that people focus on what you're saying and not on deciphering the endless clutter of flow charts, graphs, tables or bullet points on your slides.
This is especially critical for sales presentations. Focus on benefits. Transmit a persuasive message. Use simple but powerful visual cues that sell the sizzle, NOT the steak.
Marketers know that captivating visuals are a really good way of getting their point across. This works because most people are quite adept at processing visual information, but are not very good at processing both visual and complicated auditory information at the same time.
By showing pictures of people enjoying the supposed benefits of taking these drugs, it's easy for people to miss the message about the significant risks. They simply don't hear it. And that's because the ads lead with the visuals, the audio is merely complimentary.
This is an interesting technique that you should put to good use, not to mislead, of course, but to communicate more effectively.
We should always remember that people aren't very skilled at processing complicated visuals AND audio at the same time. Instead, choose one and lead with that.
This means that your powerpoint slides should be simple and powerful so that people focus on what you're saying and not on deciphering the endless clutter of flow charts, graphs, tables or bullet points on your slides.
This is especially critical for sales presentations. Focus on benefits. Transmit a persuasive message. Use simple but powerful visual cues that sell the sizzle, NOT the steak.
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