The Guys at 37 Signals Really Break it Down in REWORK!

If 7-UP was the "un-cola" then Jason Fried and David Heinemeier Hansson's REWORK is the un-business book.

In other words, it's unlike any business book you've ever read, and that's a very good thing

It's piercingly original, smart, thoughtful, edgy, iconoclastic, funny, profound, profane, persuasive, AND, surprisingly inspirational. Whew!

In other words, you need to read this book! Period.

The powerful advice contained in its pages applies to would-be entrepreneurs, CEOs, marketers, customer service personnel, HR reps, or just about anyone who has anything to do with running a business. Inside you'll find clever advice you won't hear anywhere else:
  • Planning is guessing
  • Why grow?
  • Fire the workaholics
  • Make a dent in the universe
  • Scratch your own itch
  • Outside money is Plan Z
  • Emulate drug dealers
  • Meetings are toxic
  • Go to sleep
  • ASAP is poison
These nuggets of wisdom are brought to you by the two guys who founded 37 Signals, a small but very successful software company who's built a loyal following by creating innovative and highly usable software that empowers people to manage their projects, track their interactions with customers and collaborate more effectively.

You can probably read 5 or 10 regular business books and not glean as much shrewd advice as you can  from Fried's and Heinemeier Hansson's work. These guys have broken all the rules and won.

But not only that, we live in a world where the old rules don't work anymore and the new rules aren't always clear. That's why REWORK is an important book for you to have. It cuts through the noise. These guys have mapped out some of the new terrain and it's a map very worthy of your consideration.

Also, check out this 30 min interview with Jason Fried.

No comments:

Post a Comment