Breaking Promises

Nothing erodes your credibility as a leader like making promises and not keeping them. And the bigger and bolder the promise, the worst the let down for your people.

Sometimes the promises we break aren't even overtly spoken or written-- they're implied. Call it the "unsaid but communicated" or the video that doesn't match the audio.

In sales, breaking promises is a cardinal sin. Your word is your bond and if your customers can't trust that you'll deliver what you promised they'll flee.

Building trust requires commitment, dedication and lot's of time. To fritter it away takes a single broken promise.

If you ever have to break a promise, no matter how small, be prepared to apologize profusely and start fixing what you broke.